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You planned the season in February.
It's drifting by May.
Nūl is the category management platform for fashion brands — pre-season OTB and assortment through in-season replenishment, rebalancing, and markdown. Every decision drafted with evidence, approved by your team, and logged with what it actually returned.
The Problem
The Monday morning problem: Why did we over-buy sandals?
Every merchandising team knows the question. It arrives after the fact, takes days to answer, and the answer lives across seven versions of an OTB workbook, a markdown calendar PDF, and three people's memories. By the time you know why the season drifted, the window to fix it has closed.
The Solution
Watch a decision ship in 60 seconds
Why did we over-buy sandals? Every merchandising team knows the question. It arrives after the fact, takes days to answer, and the answer lives across seven versions of an OTB workbook, a markdown calendar PDF, and three people's memories. By the time you know why the season drifted, the window to fix it has closed.
Plan it. Run it. Prove it.
One platform, the whole season
Nothing executes without approval. The platform drafts; your team decides.
Plan the season
OTB planning: Top-down targets, monthly open-to-buy, with sales, inventory, and cash views in one WSSI reviewed and approved in the platform, not over email.
Assortment and buy planning: Range built against carryover, size curves set from real selling behaviour by store tier, buys auto-balanced across doors before a unit is committed.
Run the season
Replenishment: Coverage targets by segment and store tier, drafted every run within pack-size and budget guardrails. You approve; orders go out.
Rebalancing: Stock moves from where it sits to where it sells. Every suggested transfer shows the gross margin it unlocks before you say yes.
Markdown: The right depth at the right week, sequenced so you don't cannibalise your own range. Triggered by your playbook rules, approved product by product or in bulk.
See what dashboard's can't
Product intelligence: A 360° view of every style: performance vs forecast, store-level winners and laggards, lookalikes across your range and competitor catalogues.
Segmentation: Hero, fashion, markdown, tail- every SKU classified by velocity, life stage, and risk, with policies attached to each segment automatically.
Stockouts and lost sales: Not just where you stocked out — why. Replenishment lag, OTB too tight, DC genuinely empty, or a policy blocking the chase — each with the margin it cost.
Govern every decision
Policies: How Nūl behaves, written as rules your team owns: versioned, approved, guardrailed, and A/B testable. Changes above your impact threshold require dual sign-off.
Decision log: Every approval records what was expected. Four weeks later, Nūl shows what was realised side by side. Who decided, why, and what it returned: permanent.
The analyst inside
Meet Zoey. She's read everything.
Who it's for
Measured, not promised
Stack ready
Our Blog
Ideas, insights, and updates from our team
From product announcements to practical guides — stay in the loop with how Nūl is building smarter category managment workflows and sharing what we’ve learned along the way.
Let's show you how
